

A BOUTIQUE SHOPPING EXPERIENCE WITH ALL THE BENEFITS OF AN ESTABLISHED BRAND
A Big Place to Shop Small
We have created a space that allows shoppers to discover independent brands with high-quality, well-designed products, while offering unparalleled service and value. We give shoppers the confidence to support small businesses by ensuring every brand featured has gone through a vigorous review process by our Brand Partnerships team. Plus, with free returns and an exceptional customer service staff, we will make sure everything that arrives at your doorstep meets (or exceeds) your expectations.
Purpose-driven
Shopping for The Conscious Consumer
We want to make it easy to shop responsibly, which is why every brand and product on our site must carry at least one of our brand values. From supporting women’s owned business to those that are helping the planet, we want our customers to be able to shop consciously without sacrificing design, quality & style. We make shopping by the values that matter to you most easy. Filter by any of our brand values or check out our guides to find products that align to what you care about most.


curated for you
Gifting Made Seamless
We strive to provide our customers with a seamless experience to discover thoughtful, unique gifts for any occasion. With guides and content to help you uncover the perfect gift for any occasion, The Fancy is a one-stop destination for every gift-giving moment.
Get Social
Trends, design inspiration, entertaining tip and the latest products & brands on The Fancy.
Meet Our USA Team
Our USA based (& animal loving) team is passionate about creating an inspiring and frictionless shopping experience. Get in touch with us at cs@fancy.com for any assistance.

Interested in Partnering with The Fancy?
We're always on the hunt for the latest and greatest products and brands! What do we look for?
Inclusive
We strive to put the human back into the eCommerce experience, supporting independent designers and elevating remarkable products infused with personality, character and value.
Collaborative
Our partners are more than just a listing on our site. We partner closely to ensure a great customer experience from discovery to delivery.
Purposeful
We believe in supporting those who are creating conscious designs. From diversity to eco-friendly products, every piece on Fancy is thoughtful curated to ensure our shoppers can find items that align to their personal values.