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A global launchpad for over 110 small-scale Japanese tea farms, factories, and producers of tea ware and traditional crafts, Yunomi.life provides you with a life steeped in tea.
Featuring thousands of products from dozens of tea farms, factories, tea ware artists, and other small-scale, independent merchants, Yunomi.life strives to promote Japan's culture and its people through the world's love for tea.
The YUNOMI story begins with this fact: 97% of tea produced in Japan, stays in Japan. With the exception of a few major players, the Japanese tea industry is made up of thousands of small tea businesses (factories, wholesalers, and shops) and tens of thousands of tea farmers. This situation, combined with a language barrier and lack of technical skills, explains why it is so difficult to obtain variety and quality from the Japanese tea market for buyers outside of Japan.
A market in decline: The most unfortunate aspect of tea in Japan is that it is being replaced by mineral water, carbonated soda, and of course coffee. 3 decades ago there were 202,673 tea farms; in 2015, there were only 20,144.
With the average age of farmers over 60, and little incentive for the younger generations to take up the hard work of farming, we are seeing the slow disappearance of an industry and tradition.
Simplifying the supply chain from farm to cup, our solution is to help destroy the language and logistics barriers separating Japan from the rest of the world (less than 5% of Japan's tea is exported).
Through Yunomi, small businesses—particularly the family owned and operated farms and factories—are able to access the global market (and vice versa!) providing new hope for a dying industry. We make it easy for tea connoisseurs around the world to reach small, artisan businesses in the Japanese tea industry.
From family-owned tea farms to artisan teaware studios, tiny tea processors, and historical tea shops, we help by handling localization, promotion, export regulations and shipping. By listing these businesses and their products onto YUNOMI, we create a gateway into the world of Japanese tea.
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