With a special edition of the Simple Bag, we celebrate our collaboration with EuropaType. We believe a product should speak for itself and a statement of origin is all the branding it really needs. Finding a simple and timeless typeface is crucial. We discovered it in the modern sans serif typeface EUROPA. Run by graphic designer and typographer Fabian Leuenberger, EuropaType is based in Zurich and London. Their approach to developing typefaces turned out to be very similar to ours with bags: Creating products for everyday use that are timeless in style. The inside is adorned with a unique print designed by Leuenberger.
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