When you plug in your iPhone or Android, you take it as a matter of faith that power is actually moving from your USB connector down to your portable device. Oh, sure - the little battery icon shows that little lightning bolt, but it's hard to see from across the room that charging is taking place. How do you know when it's done? Pick it up, unlock it, go to your battery status panel and check the number. Tedious, and visually dull.
Embedded in this charging cable is a filament of electroluminescent cabling that glows as the charge flows down the cable. As it glows, it appears to "march" down the length of it towards your device, giving you instant visual feedback that power is flowing!
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