This innovative concept watch is heralding a new wave in technology-driven fashion.

Employing an electronic paper, the shape-shifting timekeeper can transform the look of its face and strap with 24 design variations, all with the touch of a button.

Starting out with a default mode of a minimalist design, the watch's digits are activated when you move your arm to look at it. It also features an astounding battery life that lasts up to two years.

  • Adjustable bangle.
  • Made in Japan.
  • Size:Case: 44mm diam. Band: 1" w
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$300 · Sony FES E-Ink Watch

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